Internet users use words related to the subject when searching for something on the internet. When they type the relevant words on the search engine page, they find the subject they are looking for and gain information. The study of the words typed into the search engine and allowing the relevant topic to be found is called word analysis or keyword analysis.

What is the Importance of Word Analysis?

It improves your ranking in search engines and the traffic on your website. Directly affecting keywords, when used incorrectly, can take your site to the bottom of the rankings.

With keywords, users can easily find you. For example, when a user doing research on parsley types this word into the search engine, your site will appear directly. However, for this to happen, you need to carry out some work. For example, you need to provide useful content with the keywords you use and write articles containing keywords on your blog site.

Most Clicked Keywords

We can say that it is a specific concept. In fact, it would be more accurate to call them current keywords. The reason is that general user search features are constantly changing. For example, while YouTube topic may be popular at one time, Facebook topic may be popular at another time. So how do we differentiate this? The answer to this question is quite simple. The answer is right below in the topic title…

Using a Word Analysis Program

If you remember, there was an artificial intelligence named Jarvis in the Iron Man movie. Tony Stark was telling the artificial intelligence every wish he wanted and had it done. Word analysis program works with similar logic. It tells you which topics are more popular in current searches.

First, you determine the subject of your website and create your site. You start researching which words are popular regarding the subject of your site with the word analysis program. You do SEO work on the words you find, and if you do a good job, you will be rewarded by search engines. It's that simple.

Competitor Site Word Analysis

The proverb “Mind is superior to reason” describes exactly the competitor site analysis. Why do website owners conduct competitor site analysis? Because they do not know how to do a study on the subject they are analyzing words on, or they do not think of it.

Competitor sites are actually like a kind of muse for us. At first, you imitate what is done on the site. Then you add something to the foundation you laid yourself.

For example, let's say your website is about furniture. You can't think of anything about how to do SEO work on the word furniture. In this case, you start examining the site that is at the top of the search engine and operates related to furniture. You analyze which keywords this site has used and on which topics it has prepared content. As a result, you carry out your SEO work based on this information you have obtained.

How to Find Keywords?

First of all, it must be clear what the subject is. If you have already created your website, the topic is clear. The thing to do is to use SEO analysis programs with word finder tools. The trick here is to identify words with high volume. When you enter the relevant word into the word analysis program, the program will tell you how often this word is searched. It will also tell you the click volumes of other words related to the keyword. You can process this information and work accordingly. Below we have listed the wonderful tools for keyword analysis for you:   

Ahrefs   

Semrush   

Ubersuggest

Mistakes Made While Doing Keyword Analysis

One-sided work while doing keyword analysis is one of the mistakes made by many people. So relying on a single source… Even though the platform you use is good, comparing both the program and the search engine results will help you get a better result.

While some programs perform well in finding long tail keywords, Some are also good at finding short keywords. You can experience this by trying the programs. In fact, it will be useful to check in search engines such as Yandex and Bing without depending only on the Google search engine.

Performing Competitor Site Keyword Analysis

By scanning all the links on your competitor site, belonging to these links; You need to list keywords, titles, meta descriptions and subheadings. Of course, it is impossible to perform this process manually. You can use the analysis programs whose names we have given above and obtain data on up to 500 links on average.

Why Should SEO Keyword Research Be Done?

Currently, the cheap doner craze has started in our country.