To make a simple definition: All the work done to obtain organic traffic off-site and as a result to rise in search engines is called off-site SEO. The definition is simple, but there is a lot of work to be done. Let's briefly talk about how these things are done.

How is Off-Site SEO Done?

The purpose of doing SEO work outside of your site is to reach more users and get more traffic, helping Google or other sites. to gain favor with search engines.

Off-site SEO is done simply as follows:   

Producing user-oriented, quality content and publishing these contents on relevant platforms. Speaking of the relevant platform; forum sites, blog sites, sharing sites and social media platforms. The contents include not only text but also video and image materials.   

Following the external links of your competitors operating in the same industry and benefiting from these links,   

Setting your affiliate links to your website as “nofollow-dofollow” and helping to increase the quality of your website,   

By following the site analysis tools, correcting the errors and completing the deficiencies on your site,   

Following the comments section of the content you share on social media and responding to these comments regularly,  ;  

Blocking spam links coming to your site,   

Tagging the content you create on the site and sharing it on social media channels,   

By performing keyword analysis, determining the most appropriate words for your content and using these words.

Effective Off-Site SEO Studies

In the above items, we will simply explain how to use off-site SEO activities. We explained how SEO is done. Now let's look at the subject a little more in depth. By using effective methods, you can perform off-site SEO work and get ahead of your competitors.

How will you do it? Come on, let's explain.   

Make sure to take advantage of your social media accounts. Just as you take care of the people you love, take care of social media users in the same way. You never know who will provide you traffic.   

One of the best ways to promote your website is through social bookmarking sites. On such sites, users share their experiences and knowledge. For example; There may be sites like https://digg.com. Of course, such sites are sites of foreign origin. For Turkish-based sites, you can choose forum sites. However, our recommendation is social media platforms.   

Send videos describing your site to video sharing sites. For example; You can use sites such as Youtube, Vimeo, Dailymotion.   

Similarly, the images on your site; You can share it on image sharing sites such as Instagram, Tumblr, Picasa and gain organic traffic to your site.

Off-Site SEO Techniques

You can start by getting backlinks from sites with high domain scores. Domain score is a type of score given to websites from 0 to 100. It is determined by the quality and volume of the sites.

Keep your reliability score high. Credibility score is determined by the number of Backlink links sent to your site. Try to get backlinks from as many good sites as possible. The more you get, the better. Register your site with search engines. Don't just think of the search engine as Google. Although Google is the most used search engine in the world; It is also possible to obtain significant traffic in search engines such as Yandex, Bing.

Off-Site SEO and Backlink Relationship

Backlinks are actually the most important off-site SEO resources. In the past, packages containing irrelevant sites were purchased and attempts were made to obtain traffic by sharing on these sites. It was actually a working method. Until Google released the Penguin update.

Nowadays, gaining organic traffic by sharing on social media platforms works better. The best platforms are Facebook and Instagram. Especially by opening a business account on Instagram, you can share and gain many users in a short time.

5 Golden Rules for Off-Site SEO

By applying the following 5 golden rules, you can achieve great results. Here are those rules:   

You can also use the words you use for SEO work in off-site work. Create effective slogans, especially with the most searched keywords, and share these slogans as much as you can.   

As we mentioned above, share your visual and literary content frequently on social bookmarking sites. For example, it could be once or twice a week. You will definitely receive a return on these shares.   

ÖzeIt will be beneficial to get backlinks from sites with .edu and .gov extensions. The link value of such sites is quite high.   

Prepare a promotional article and highlight visuals as much as possible. When you share visual-oriented promotional articles on external sites, you will definitely receive feedback from many people.   

Create a blog site outside your website and fill your blog site with useful content. Thanks to this indirect backlink work, you can obtain traffic in a short time and direct this traffic to your main site.

Frequently Asked Questions About Off-Site SEO

The questions we frequently receive from you are about off-site SEO. We tried to answer it in context. We hope you can benefit from it.

Should I Buy Backlinks for Off-Site SEO?

Definitely do not attempt such a thing. It used to work. However, after the last update, your site may be blacklisted and may not even be ranked.

How Effective are Bookmarking Sites for Off-Site SEO?

Although not as much as social media sites, many people are on such sites. You have the chance to interact with. We can say that even if it does not rain, it will drip.

How Long Should I Do Backlink Work?

There is a situation where less is better, more is more harmful. You need to spread your backlink work over time and be patient. For example, you can do this once a week.

Which is More Important? Off-Page SEO? Or On-Site SEO?

Actually, both are important. On-site SEO helps you maintain your place in search engines and should be done constantly. Off-site SEO brings new users to your website. Therefore, it ensures that your site exists and attracts more traffic

Is Off-Site SEO That Important?

It is quite important. Search engines use on-site SEO and off-site SEO criteria to provide search results for websites. In other words, they evaluate your site according to these criteria.

Search engine bots examine the external links on your site and give points to the links, just like they give points to the criteria within the site. The abundance and quality of links directly affects your SEO score.

How Important is Link Building in Off-Site SEO Studies?

Search engine bots rank correctly according to link building. The worse the link building, the more the ranking will be affected. So, if your link building is not good, you are shooting yourself in the foot.

Should I Do Off-Site SEO Work Myself?

We can answer this question in two ways. If you have a lot of time, you can do this yourself. We have already provided the necessary information above. However, if you cannot find time from your other work, then it will be inevitable to get help from an expert.

Off-site SEO work is a job that takes a lot of time and attention. So you need to devote all your attention and time to this task. The choice is yours...

How Often Should I Do Off-Site Work on Social Media?

You can adjust the working frequency time according to the status of your site. Our advice is, if your site is new, post every morning and evening. If your site has received a certain amount of traffic, you can post two or three times a week. However, we should also point out that your posts must be original and creative. It should also be fun.